According to USA Today in 2021 Amazon has earned $469 milliard, that is much than 14 competitive retailers have in total. Today online retailer has 163,5 million Amazon Prime followers in the USA and 200 million participants all over the world. The company processes 2-3 million orders every day, it's market capitalization is 1,5 trillion, which made it forth in the USA after Apple, Microsoft, Alphabet.
What is Amazon Prime?
It's a paid subscription from the company, within which participants can obtain fast free delivery of the goods, marked a blue label Prime in the shop. What is more important, owners of this subscription get an early access to discounts and main sales of the day. In some days only Prime subscribers have an acces to the sales.
Amazon Prime membership costs $139 per year. On average every member spends about $1400 annually. Non-Prime members spend less than a half of this amount, only $600 per year.
What is Amazon Prime Day?
It's large-scale 2-days sales on the site, which are held once a year. However, in 2022 the company are going to launch 2 such sales. One was 12 and 13 of July, the second one will be in October.
In 2021 sales during Amazon Prime Day have reached $11,2 milliard. For comparison, on Black Friday in 2021 customers have spent $8,9 milliard.